Big Bad Sturgis Bikers? Not Quite…Over Half a Million Dollars Raised through Sturgis Buffalo Chip® Charity Events

Press Release Sturgis

Generous motorcyclists, Buffalo Chip friends, celebs, and sponsors attending the 2024 Sturgis Rally raised $530,498 through Buffalo Chip Charity Events, with NASCAR Hall Of Famer Rusty Wallace leading the way with record amounts raised at the 2024 Rusty Wallace Ride


Sturgis, SD (Oct. 10, 2024): Children in need, veterans, Special Olympic athletes and the local Black Hills community will benefit from the extreme generosity of the biker community, who raised a record $530,498 through Sturgis Buffalo Chip charity events during the 84th Sturgis Rally. The altruistic nature of Sturgis Rally visitors is on display every year, but for the first time ever Sturgis Buffalo Chip events raised over half a million dollars in one year.

“I’m blown away. There’s no better way to put it, just absolutely blown away,” said Rod Woodruff CEO of the Sturgis Buffalo Chip. “The rally isn’t about ‘big bad bikers’ and crime statistics; it’s about having the best time of your life and doing what makes you happy. And for so many people, participating in charity events and raising money for worthwhile causes is what makes them happy. We’re blessed to have so many wonderful people attend our charity events and help us make a difference in the lives of children, veterans, athletes and the local community year after year. Thank you to all who helped make a difference!”

The grand total raised during Buffalo Chip charity events now exceeds $2.8 million. Charities that received funds in 2024 include Special Olympics South Dakota – Rapid City Flame, Sturgis Motorcycle Museum and Hall of Fame, Naja Shriners Children’s Transportation Fund, All Kids Bike, Helping with Horsepower, The Jessi Combs Foundation, The NASCAR Foundation, and direct-to-veteran donations through the Freedom Celebration.

“The fundraising from the charity rides every year to support Special Olympics South Dakota – Rapid City Flame is amazing,” said Tiffany Smith, chair of the Rapid City Flame committee. “The generosity of motorcyclists from all over the world allows us to expand and enhance our programs for athletes with intellectual disabilities throughout South Dakota.”

Sturgis Buffalo Chip charity events are designed to provide fun experiences while also benefiting worthy causes. Events in 2024 included the Buffalo Chip Freedom Celebration, Legends Ride®, Legends Lunch, Biker Belles®, the Rusty Wallace Ride™ and the Flying Piston Builders Breakfast.

The Buffalo Chip’s 2025 festival runs Aug. 1-10, 2025 during the 85th anniversary of the Sturgis Rally. Those interested in helping the Chip continue its mission of giving are encouraged to sign up any or all of its charity events. For a full event list, see BuffaloChip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of Sturgis.com’s free Official Sturgis Rally Registration Program.

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About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration

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