New Marketing Campaign Shows How Harley-Davidson Can Create Deeper Bonds and Enrich Your Legacy
MILWAUKEE (April 5, 2016) – Harley-Davidson today unveiled ‘Trophy Wall,’ the second commercial in the brand’s newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.
The ad features the new Harley-Davidson Street Glide® Special, a bike that takes the thrill of the open road to a whole new level. The new Street Glide Special is loaded with a High Output Twin Cam 103 engine and Project RUSHMORE technology. It’s the ultimate combination of stripped down custom style and long-haul comfort.
The ‘Live Your Legend’ ads include snapshots of life-enriching moments, as well as the unique and unforgettable bonds of friendship that are developed by riding Harley-Davidson motorcycles. As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at www.h-d.com/today.
“‘Live Your Legend’ is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing and Brand.
This communication (including any attachments) is for the use of the intended recipient(s) only and may contain information that is confidential, privileged or otherwise legally protected. Any unauthorized use or dissemination of this communication is prohibited. If you have received this communication in error, please immediately notify the sender by return e-mail message and delete all copies of the original communication. Thank you for your cooperation. –
